Marketing your Practice

Course Description

Examine your practice through a marketing lens. Consider choices of services that you currently offer and new service lines, when and where you offer them, pricing, and how to promote them. Evaluate internal Strengths and Weaknesses, and external Opportunities and Threats (SWOT Analysis) to develop a practice market strategy. This course utilizes “The Physician Managers Handbook; the 2nd Ed.” (Chapter 7) which must be purchased independently of this course. We recommend www.physicianmanagershandbook or www.bestbookbuys.com to locate the book. This is a class in a series (11 courses total) all using the same text. Author: Robert J. Solomon, Ph.D. is Professor of Business Administration in the Mason School of Business, The College of William & Mary, Williamsburg, Virginia. He is author of the books The Physician-Manager's Handbook, The Physician-Manager's Handbook 2nd Edition, and Clinical Practice Management. He has managed an outpatient practice providing psychiatric, psychological, and clinical social work services and is a licensed industrial psychologist. He wrote a monthly column on medical business issues for American Medical News for six years, and has published over thirty refereed journal papers and conference proceedings including publications in Journal Of Health Care Marketing, Journal Of Medical Practice Management, and Archives Of Ophthalmology. Dr. Solomon has conducted physician leadership development programs for over fifty health care systems nationwide. These programs have focused on physician leadership, change management, and negotiation skills. He has also consulted with medical practices. Many license boards permit a portion of renewal credits for approved practice enhancement courses. Contact your licensure board to determine if you are eligible.

Objectives:

1. Participants will be able to conduct a SWOT Analysis to identify your practices internal strengths and weaknesses, and external competitive opportunities and threats.

2. Participants will be able to identify new service lines that you can offer to patients.

3. Participants will be able to utilize unpaid promotion methods that are effective and ethical.

4. Participants will be able to utilize the Internet to market your practice.

Total CE Credits: 1.0 CE Credits

Training Agenda:

Hour One

Marketing plan and strategies

Methods: Pre-test, Study guide, Posttest and Evaluation Q&A by email

CE Broker Course #: Online: 20-179256

Content Area: Practice management

Purpose: Provide instruction for health care practitioners on practice management skills. Target Audience: All health care practitioners who manage health care practice.